Member Blog

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Posts are submitted by our Membership, spanning a wide range of businesses & organizations. If you have original content that you would like to share on the Member Blog, contact Jude Martin-Cianfano at Please allow 72 business hours for a review of your submission.

How Often Should I Review My Insurance Coverage?

By Travelers

It’s a good idea to review your insurance coverage at least once a year to ensure that your family and belongings are appropriately protected. You’ll also want to review your coverage any time you’ve made a major purchase or experienced a significant life event, such as getting married, buying a house, sending your child off to college or receiving an inheritance. These life moments are considered insurance-qualifying events (also known as life-changing events for purposes of insurance), and it’s important to make sure your coverage is up to date to protect the people and things that matter most to you.
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Baby Steps: Getting Started with Personal Development

By Dr. Veronica

Personal development is a process whereby one takes measures to enhance their knowledge and develop new skillsets as a means of maximizing potential. Personal development helps people to build upon what they know, make more use of their talents, and extend beyond their comfort zone which leads to growth, improvement, and advancement (Waheeda, 2019). The pursuit of personal development should be a life long journey, as one should always aim to be the best version of themselves possible. Thus, let’s outline some simple steps for pursuing personal development in everyday life.
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How to Maintain Brand Consistency Across Social Media

By By Wendy Stasolla, Imbue Creative

Social media has opened the door to connecting with more of your audience in a way like never before. But with great power comes great responsibility. Gone are the days of extended production schedules and rounds of concepting, writing, designing and editing. Today, businesses have to act quickly in order to stay relevant. And, unfortunately, once your message is out there, it’s too late to take it back. That’s why it’s so important that your social media communications adhere to your brand’s mission, vision and values—as well as your customers’ expectations.
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Is Creativity A Blessing Or A Curse?

By Digital Agency

Like so many of the pieces written as of late, we wish to open this blog with what on the surface may seem to be our desire to wax philosophic; but it’s a Monday, so let’s try to be gentle. Be assured, the goal of these relatively innocuous questions is to stimulate thought, in you and us, and not lay the groundwork for a debate or argument.

What is your definition of “Creativity?” How about “Creative?” We know what the dictionary defines these terms, and about the pages-long thesaurus list of synonyms for each (more on the dictionary definitions in a moment). The extreme length of the possible synonyms would suggest that the definitions for these can vary based on the intent, and not restricted by any single meaning.
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EOS® Integrator Recruiting

By Trilogy Partners

If your company practices EOS®, you understand the unique relationship between the Visionary and the Integrator.

By EOS® definition, an EOS® Integrator fuels an organization to take it to the next level. In harmony with the Visionary, the Integrator internally blends the major business functions and manages the day-to-day issues.
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Shopping for Insurance

By Ron Hyman, Insurance Shops

Shopping for auto and home insurance probably is not on your COVID19 “to do” list. Most car owners never do it even in normal times. If you are stuck at home with extra time, contact us, and we will shop your rates from our insurers. It should pay off big time for you and support our small business. Buying a home? Contact us for Homeowners and Flood insurance and save!
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The Importance of Keeping Your Website Updated

By Erin Klebaur, Imbue Creative

Staying connected with your clients, partners and employees is integral to the success of your business. Today, maintaining those connections is more important than ever. As businesses are forced to create new ways of operating, digital technology has enabled many of them to keep their doors open—at least in a virtual sense.
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Spending and Saving for Christmas in July

By Lisa Walters, Credit Counseling Center

When my husband and I sought guidance from the Credit Counseling Center, it was the month of July. I remember having this intense fear of having to pay cash for everything and not having the crutch of our credit cards. I sat down and wrote out all of the additional expenses I anticipated for each month throughout the year, so I could make a game plan to prepare. When I looked at my list for December, I realized there were quite a few things I’d need to save for if Santa was going to put presents under the tree.
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Enjoy your retirement. Don’t worry about it.

By Michael M. Russo, MBA, Financial Services Representative, Mass Mutual

A good decision is an informed decision.

Planning for a successful retirement starts with an assessment of where you are now, and a vision of where you want to be. Success rarely happens overnight, but every informed decision you make brings you closer to living retirement your way. Let’s start with some basic questions.
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Capital Health Medical Center – Hopewell Receives Third Consecutive Chest Pain Center Accreditation

By Capital Health

When you or someone you know is having a heart attack, getting the appropriate treatment in a timely manner greatly increases the likelihood of a better outcome. Through its commitment to an evidence-based, protocol-driven approach to care that can reduce the time to treatment during the critical early stages of a heart attack, Capital Health Medical Center – Hopewell has earned accreditation as a Chest Pain Center with PCI (Percutaneous Coronary Intervention) from the American College of Cardiology (ACC) for the third consecutive time.
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Top 5 Legislative Changes That Could Affect Your Tax Filings This Year

By Ishaan Anand, CPA, Klatzkin Accountants & Advisors

The legislative changes we’ve seen so far this year have been record-breaking. The Families First Coronavirus Response Act (FFCRA) and the Coronavirus Aid, Relief, and Economic Security (CARES) Act were signed in March and made significant changes to tax and employment law for American individuals and businesses. These rulings, along with state and local laws, have changed the 2020 tax season in many ways. Below are five of the changes you should keep an eye on.
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Summer Homebuying Season is Heating up with Low Rates, Easing Restrictions

By Jeffrey M. Ruben, President, WSFS Mortgage

If you’re emerging from your home after the COVID-19 shutdown wanting to buy a new one, you aren’t alone.

Fifty-six percent of residents in Delaware and the Greater Philadelphia region are interested in buying a home this summer and fall, according to a recent WSFS Mortgage Regional Study. Historically low interest rates, changing work habits and pent-up demand suggest a healthy rebound is coming our way for the housing market.

There’s more good news for the economy, too. Seventy percent of those polled want to remain in the region, and more than half believe the area is affordable.
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Why Use A CRM? 5 Successful Industry Examples

By Christine Williams, DirectLync

CRM is a buzzword that you have probably heard a lot, especially if you are a business owner or salesperson. Both enterprise companies and small businesses use it to manage their sales. In fact, Capterra discovered that 65% of businesses adopt CRM software within their first five years.

Businesses use a CRM because it takes contact management to a whole new level of sophistication, helping businesses capture more data, organize that data, and make more informed sales decisions based on customer data.
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Understanding How Others Perceive Your Leadership Style

By Andrea Grubb, Trilogy Partners

Are you curious how others perceive your leadership style? I recently came upon the quote below from Warren Bennis that really intrigued me. Without getting too philosophical, how does one become oneself? What are the factors that shape us? Nature vs. Nurture? Opportunities vs. Struggles? If experiences play a part, then aren’t we always evolving?

Here’s what I do know. The person we tell ourselves we are can be very different from the person others perceive us to be, especially in the workplace. If you’re a leader in business, it’s important to know how you are perceived by others. So, the question to really ponder is not “Who am I as a leader?”, but rather “How do others perceive me as a leader?”
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Growing your Business by Learning from Challenging Times

By Zoe Combs, Vice President, SBA Relationship Manager, WSFS Bank

As businesses reopen and face new ways to operate and generate revenues this summer and beyond, many are looking for guidance as they develop new growth strategies, discover new cash flow resources and consider an SBA program for support.

Zoe Combs, who joined WSFS Bank as Vice President, SBA Relationship Manager in March 2020 amid the pandemic, offers her perspective on the small business community’s opportunities and challenges post-COVID-19.
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A “Simple But Momentous” Decision: LGBTQ Rights Are Protected By Title VII

By Benjamin E. Widener, Stark & Stark Attorneys at Law

“An employer who fires an individual merely for being gay or transgender violates Title VII.” There it is. Simple. Direct. Clear. Groundbreaking.

In its landmark decision issued June 15, 2020, the Supreme Court of the United States ruled in Bostock v. Clayton County, Georgia that Title VII of the Civil Rights Act of 1964 protects, gay, lesbian, and transgender employees from discrimination in employment.

Writing for a 6-3 majority of the Court, Justice Neil Gorsuch made several powerful statements in the Court’s historic decision. He wrote:
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5 Tips for Understanding & Improving Your Self-Worth

By The Vibe With Ky

We all want to improve our self-worth, but building it is one of the most difficult things that you can do. Today we’re going to discuss ways that you can not only improve your self-worth, but understand it as well.

Let’s be real, self-worth is not the sexiest topic in the world. There are number of way sexier topics that we could be discussing today, but “self-worth” is something that is really important to your growth no matter where you are in life.
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5 Ways to Take Your Work Outside

By Profile by Sanford

It’s summer. That means it’s time to get outside and enjoy some fresh air! If working out at a gym feels daunting to you, this is the perfect season to try staying active outdoors. In fact, research suggests being in nature can help you stress less, boost your mood, and even lower your blood pressure. Below are five ways you can get moving outside this summer. Try them until you find one you genuinely enjoy. You’ll be more likely to stay physically active if you’re doing something you like to do.
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Understanding the Updated PPP Loan Criteria

By Hal Levenson, Trilogy Partners

On this week’s Trilogy Town Hall Call, we discussed The Paycheck Protection Program Flexibility Act (PPPFA) that was passed on June 5th, allowing businesses more flexibility in using the loan funds.

We thank our guests, Jim Haefele, CPA – Partner at Haefele Flanagan, Doug Brown, Esq. – Partner at Norris McLaughlin and Trilogy Alliance Partner Christine Connolly who graciously donated their time to help business owners understand and navigate the changes during our one hour Q&A.
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The PPP Flexibility Act

By Michael W. Mills, Antheil, Maslow & MacMinn, LLP

On June 3rd, the U.S. Senate passed the “Paycheck Protection Program Flexibility Act” (the “Flexibility Act”) which had been previously passed by the House of Representatives on May 28, 2020. It is expected that President Trump will sign the legislation today, June 4th. The Flexibility Act provides a number of modifications to the Paycheck Protection Program (“PPP”) provisions of the CARES Act, which will significantly increase the forgivable loan amounts of PPP borrowers. Arguably, the Flexibility Act turns the PPP into more of a small business subsidy/assistance program, rather than a true paycheck protection program.
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Creating Strategic Plans That Work

By Hal Levenson, Trilogy Partners

Strategic Plans (aka Roadmaps) are useless. There, I’ve said it. How many times do companies spend the effort, energy, and money on building a strategic plan only for it to collect dust on someone’s desk within a month of its conception?
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Two Steps to Building Self Confidence

By The Vibe With Ky Staff Writer – Jenny Bartkovich

With the media constantly showing us celebrities who have picture-perfect bodies, it can get a little hard to have confidence in yourself. But let’s face it, not all of us can afford the best personal trainer and or the ability to eat healthy 24/7. Learning to love yourself is a journey with ups and downs, but today I want to share with you two easy steps you can do to help build your self-confidence.
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Having A Minimony?

By Darianna Bridal & Tuxedo

Out of the darkness of a pandemic comes one of the cutest terms we’ve ever heard: the minimony.

If you were forced to postpone your wedding, you may already be considering having a minimony. Many couples are doing this and if you look on the bright side of having to move your wedding date, it’s two celebrations to look forward to!
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What’s Under the Disguise?

By Hal Levenson, Trilogy Partners

I’m a control freak. This comes to no surprise to the many people I have worked with throughout the years. I like making decisions and guiding my own destiny. It’s one of the reasons why I started my first business at the age of 27 and continue to be an entrepreneur.
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It’s Time For You To Be Better Than Average (5 Tips!)

By The Vibe With Ky

If you’re anything like me, you are not a big fan of being an average joe. You want to do more and be more. Trust me, I get it. If you’re tired of settling for par, here are 5 tips to help you stand out above the rest.
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Every Business Has an Opportunity to Define their New Normal

By Ancero

Everyone is anxious to return to normal even though nobody knows what “normal” will look like in six months, or even a year. How will restaurants welcome patrons? How will schools function? How will offices operate when employees are allowed to return? For all of us it’s a puzzle we’re in the middle of figuring out, trying to fit pre-covid life into a post-covid world.
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How Business Insurance Can Protect You During a Crisis

By Harrah & Associates Inc.

Small business owners sometimes overlook the importance of business insurance.

Rather than see it as the necessity that it is, they view it as something only larger corporations need.

Or they think other forms of insurance, like renter’s insurance for the building you operate in or your own personal auto insurance, will cover them.

In reality, 40 percent of small businesses will face a loss of property or liability that would require them to file an insurance claim in the next ten years.
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Water Coverage in your Homeowners Policy

By Rick Meyers, AAA Insurance Broker

Imagine your drain backs up or your water pressure becomes low due to an underground pipe that becomes damaged. Do you know if you are covered? Water Back Up and Buried Utility Lines are important coverages to discuss with an insurance agent and consider when purchasing a policy.
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VPN vs. Remote Desktop: Which Is Better for Your Remote Workers?

By Ancero

Almost overnight the COVID-19 pandemic forced most organizations, large and small, to shift to a remote working environment. While some businesses had the solutions and policies in place to enable a seamless transition, many have been scrambling to figure out how to provide remote workforces with secure access to corporate systems, applications, and data.
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Working from Home Tips

By Sharon Smart, Etcetera LLC

1. Create a Designated Space for Working from Home
Even if it’s taking over the kitchen island from 9 -5. Keep the space separate
from other activities, if possible. The ideal space is away from the household
noise, such as a home office or spare bedroom.
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What is Your “New Business Normal”?

By Hal Levenson, Trilogy Partners

Most businesses are now 4 weeks into working remotely and even essential businesses have been impacted by the shutdown. In some way, we all are working under a “new business normal”. On Tuesday, April 14th, Trilogy Partners hosted our 4th Navigating Covid-19 Town Hall call where we had an exchange around some common themes we’ve heard from our network. Thank you to our call participants for sharing how you are handling your “new business normal.”
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Top 10 Actions You Can Take Today to Better Secure Your Microsoft 365 & Teams Tenant

By Windows Management Experts Inc.

Did you know: there are 10 actions you can take with Microsoft 365 to better secure your environment today? They are as follows:
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10 Ways to Protect Yourself Online

By Fulton Bank

Whether you’re working from home or communicating remotely with family and friends, it’s important to protect your online personal and financial information. Cyber criminals are taking advantage of the coronavirus (COVID-19) and have increased the use of a variety of scams including phishing, malware, and suspicious charities. Use these 10 tips and best practices to help keep your information secure.
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Microsoft Teams Offers a Secure Alternative to Zoombombing Threats

By Windows Management Experts Inc.

It’s hard to be unaware, but as a certain polarizing folk singer sang in 1964, ‘the times they are a changin’. An estimated 58% of knowledge workers currently work remotely due to the novel Coronavirus COVID-19. With an increase in remote-work comes increasing use of digital communications platforms even by companies that previously did not take part in the digital “hip startup culture.”

Only a few short months ago, the online video-calling platform “Zoom” had a modest 10 million daily users. When the novel Coronavirus COVID-19 began impacting businesses and individuals around the world, that figure shot up to 200 million daily users by March. Overnight, Zoom has become a household name.
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Questions to Ask Your Financial Advisor During Market Volatility

By Michael G. Kirwan, The Kirwan Co. Ltd.

The recent steep drop in the stock market thanks to the COVID-19 crisis has made many investors jittery. And, no one can predict if the market will continue to fall or when it might come back. This is an excellent time to talk to your Financial Advisor. You should be prepared with questions. The answers will help you navigate these uncertain times.
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4 Strategies to Communicate Business Updates to Your Customers During COVID-19

By Justine Pantaleo, DirectLync

Small businesses across America are already feeling the financial repercussions from coronavirus restrictions. Millions of people are taking refuge from the virus outbreak by staying at home and avoiding unnecessary shopping trips.
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New FAQs, Clarification on the Paycheck Protection Program

By Laura Weber-Carnevale, CPA, Kl

The impact of the COVID-19 emergency has had a widespread impact on individuals, families, and businesses. The implementation of forced business closures and shelter in place orders have left many companies facing surreal challenges. With limited or no opportunity to generate revenue, businesses have been forced to terminate or furlough employees leaving many without jobs and income to pay essential bills. It was recently reported that from March 15, 2020 – April 4, 2020, the number of unemployment claims filed in Pennsylvania was 1,135,053, an astounding amount. To help address this issue, Congress initiated the Paycheck Protection Program (PPP) to provide needed funds to help businesses retain employees.
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Insurance Coverage for Coronavirus Claims Under the Civil Authority Endorsement

By Arnold Lakind, Szaferman Lakind Attorneys at Law

A number of publications on the web have examined the question of whether there is insurance coverage for loss of income and expenses paid as a consequence of the COVID-19 pandemic and Governor Murphy’s Executive Orders. Congress has encouraged insurance companies to pay these claims even in the absence of specific coverage but there is no mandate that they do so. The New Jersey Assembly has proposed a bill requiring payment, but that bill has stalled.
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Why It Helps to Go Back to Kindergarten Before Diving into a Marketing Strategy

By Scott McKelvey, Scott McKelvey Copywriting & Marketing

A few hours before I sat down to write this article, I watched my daughters board the bus for their first day of school. 8-year-old Caitlin is starting third grade, and 5-year-old Cassidy is off to conquer kindergarten.
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Microsoft Features to Improve Your Teams Meeting Experience

By Windows Management Experts Inc.

Did you know: Microsoft will be rolling out the following features to improve your Teams Meeting experience:
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Economic Impact of the Coronavirus Pandemic on Support Obligations

By Mariam Ibrahim, Antheil, Maslow & MacMinn, LLP

Without a doubt, the financial issues arising from the Coronavirus Pandemic and the resulting shutdown of businesses and “stay-at-home” order issued in Pennsylvania by Governor Wolf have had a major impact for many, including those with Support obligations, as well as those who rely on those payments.
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Ready or Not, the Time for Telecommuting Has Arrived

By Stephen Noll, TMA Bucks Executive Director

Timing can be everything. For telecommuting, the time is now.

The uncertainty surrounding Coronavirus has forced businesses and companies to go beyond simply evaluating the idea of employees working from home and finally implement it. The elephant in the room doesn’t seem so large now. Why? Because timing is everything.
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How to Prioritize Your Spending and Bills in a Crisis

By Joan Reading, Credit Counseling Center

Right along with the spread of COVID-19 is the rise of stress and anxiety over economic concerns – especially on a personal level. It is no fun to feel like your finances are out of your control, especially if you’ve experienced job loss, or anticipate your employment or income may change in the near future.

So take a deep breath and focus: It’s time to concentrate on YOU. You heard right – you! You know, the person earning the money and paying the bills.
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Why Cloud Phone Systems Are the New Standard for Small Business

Submitted by Ancero

When we get a call from a small business about an aging, premises-based phone system, we can usually predict how that conversation will go. Although their system is still functioning, it doesn’t work well and breaks down on a regular basis. The downtime and aggravation are hurting productivity.
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Modifying Your Business Operations During a Crisis

By Hal Levenson, Trilogy Partners

Let’s talk about how are you are modifying your business operations during the COVID-19 crisis. What a difference just a few short weeks can make. Prior to January 2020, when completing strategic plans with our clients, no one could have imagined including a global pandemic crisis as part of a SWOT analysis. However, this is what we face as a nation and now is the time to adjust appropriately. Business owners, including me, all need a plan to minimize disruption and keep our organizations moving forward.
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How to Simplify Collaboration with Remote Workers

Submitted by Ancero

The days of punching time clocks and sitting at a desk all day are becoming a thing of the past, and for good reason. According to a survey from Indeed, the majority of surveyed employees who work remotely feel a flexible work environment has improved their work-life balance (75 percent), reduced stress (57 percent), reduced absences (56 percent) and improved morale (54 percent). 40 percent would even consider a pay cut to have the option to work remotely.
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How to React During a Business Crisis

By Andrea Grubb, Trilogy Partners

Let’s explore how to react during a business crisis. Irony can be a funny thing. I was prepared to publish a blog this week on Selective Exposure and how it relates to business consulting. With the Coronavirus front of mind, it dawned on me that my blog may be taken out of context for those who are unfamiliar with the term and definition so instead, I’ve chosen to go down a different path to convey a message about something I call Selective Reactions. (For those in the world of chemistry, it’s not what you think.)
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COVID-19 Tax Resource Center

Submitted by Drucker & Scaccetti

Due to the COVID-19 (coronavirus) pandemic, the landscape of business is changing rapidly. Similarly, federal, state and local tax governments are quickly responding to the need for extensions of time to file or pay tax liabilities due during the pandemic.
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